Tone & Bloom: Women’s Convention

Tone & Bloom is a women’s fitness convention concept centered on balanced, sustainable wellness. The event emphasizes exercising the right way—focusing on what each individual can do to stay healthy, rather than high-intensity trends. The visual identity mirrors the philosophy of being bold. With the use of confident typography paired with a hand-drawn “&” symbol, it evokes motion, energy, and femininity. All materials, from signage to documentation and merchandise, carry this cohesive language, reinforcing the message that women can be powerful and impactful while maintaining self-care and balance. Tone & Bloom celebrates holistic health through small group discussions, and large intermediary fitness classes to empower women to thrive physically, mentally, and creatively.